Built for D2C brands and performance agencies

Find the money you're losing. Know exactly what to fix.

Connect your marketing and commerce data. ROAS OS identifies where money is being lost, explains why, and prioritizes the highest-value action — so your team always knows what to do next.

No credit card required. Connect a CSV in under 2 minutes.

Blended ROAS

3.42x

+8.1% vs prior period

CAC

₹412

-5.4% vs prior period

Ad Spend

₹9.1L

+2.0% vs prior period

Revenue

₹31.1L

+11.3% vs prior period

Conversions

2,140

+9.7% vs prior period

Top Campaigns

Illustrative preview
Retargeting - 14D
4.9xSCALE
Lookalike - 5% Purchasers
2.1xOPTIMIZE
Prospecting - Broad
1.1xREDUCE

Preview shown with illustrative numbers. See a fully worked, real-analytics example at /demo.

The problem

Your ad accounts are full of answers. Most teams never have time to find them.

Spend keeps climbing, ROAS quietly erodes, and the campaign that's wasting the most money looks the same as every other row in a spreadsheet — until someone finally digs in. By then it's cost you weeks of budget.

•

Rising CAC hiding inside a blended ROAS that still looks fine on the surface

•

Creative fatigue that shows up as a slow CTR bleed, not a cliff

•

Budget stuck in yesterday's winning campaign while a better one is starved

•

No one on the team has the hours to re-run this analysis every week

How it works

From raw ad data to a prioritized action list in three steps.

1

Connect your data

Upload a CSV export from Meta or Google Ads, or connect your ad accounts directly. Column mapping is automatic.

2

Get a deterministic analysis

Every KPI, health score, and campaign recommendation is computed straight from your numbers — never fabricated, never randomized.

3

Act on prioritized recommendations

Each action cites the exact metric behind it, ranked by impact and effort, so your team knows what to do first.

AI Performance Analyst

"Your ROAS declined 7.8% over the last 7 days (3.10x → 2.86x), primarily driven by declining click-through rate (CTR fell 18.4% vs the prior period)."

Reduce “Prospecting - Broad” budget by 20% and move it to “Retargeting - 14D”.HIGH
Refresh creative and re-test audiences in “Lookalike - 5%”.MEDIUM

Illustrative example. Every real recommendation cites your account's own metric.

AI Performance Analyst

An executive summary, ranked problems, and next actions — grounded in your real data.

No invented numbers, ever. The AI layer only rephrases what the deterministic analytics engine already computed — every claim traces back to a real metric in your account.

Creative intelligence

Know which creative is winning, which is fatigued, and what to test next.

Every creative is classified — best performing, solid, weak, or fatigued — from its own spend, CTR, and ROAS. Then get 10+ new concepts grounded in the angles that are already working for your account.

Carousel - BestsellersBEST PERFORMING
Static - UGC TestimonialSOLID
Video Hook 2FATIGUED

Budget Optimizer

Retargeting - 14D₹2,10,000 → ₹2,95,000 (+40%)
Prospecting - Broad₹5,20,000 → ₹2,60,000 (-50%)

Budget Optimizer

See exactly where budget should move — and why.

Recommended reallocation is calculated from each campaign's own historical ROAS relative to your account average, with guardrails so no single change swings too far in one pass.

For agencies

Run every client from one workspace.

Switch between client brands instantly, invite your team with the right access level, and share white-labeled reports without exposing your internal workspace.

Multi-client workspaces

Every client's data, targets, and history stay isolated in their own brand.

Team roles

Owner, Admin, Manager, and Viewer roles control who can edit budgets vs. just view reports.

Password-protected sharing

Share a report link with an optional password and expiration date — no login required for clients.

Pricing

Simple, transparent pricing

All prices in USD. Cancel anytime.

Starter

$261/mo

  • ✓1 ad account
  • ✓Every feature, unlocked
  • ✓Executive dashboard
  • ✓AI Performance Analyst

Pro

$800/mo

  • ✓5 ad accounts
  • ✓Everything in Starter
  • ✓Priority AI analysis
  • ✓Weekly AI reports

Agency

$1,700/mo

  • ✓Unlimited ad accounts
  • ✓Everything in Pro
  • ✓Multi-client dashboard
  • ✓Team access & roles

FAQ

Common questions

Do I need to connect Meta or Google Ads to try it?

No. You can upload a CSV export from either platform and get the full analysis, or explore the live /demo account first.

Are the AI recommendations ever made up?

No. Every metric, score, and recommendation comes from a deterministic calculation on your own data. The AI layer only rephrases already-computed facts into readable prose — it never invents a number.

Is the Performance Health Score randomly generated?

No. It's calculated from five sub-scores — acquisition, creative, conversion, budget efficiency, and profitability — each derived from your account's real metrics against your stated targets.

Can my agency manage multiple client accounts?

Yes — Agency Mode gives you unlimited client workspaces, team roles, and white-labeled report sharing.

Stop guessing what's working.

Connect your ad data and get your first prioritized action list in minutes.